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Showing posts from February, 2022

Introduction Google Analytics

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    Google Analytics At first copy the blog address of the website. Then open a new tab and type Google.com/Analytics in search bar. We enter the page of Google Analytics.  Click Start measuring. Next, we have to set up an account. So click Account setup button. Tick mark to all the lists. Give the account name and click next.  We have to give property name. Next move on to Reporting Time Zone. Select India and Currency =INR among the list. Category should be selected as reference/ other.  Click next and select small(1-10). We get a page of listed items. Tick all except measure app installs and other.  Then click Create. In the Terms of Service Agreement, Change the country name to India. Our service agreement is in Indian jurisdiction. Click   I accept  button and tick mark to all. Then Save it.  We have to create stream. Choose Web. Paste website of the blog and remove  https// in blog URL. Give the stream name. Create stream. Click Gl...

Google Search Console

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     What is search console? Search console is basic tool of google to verify and submit website. And search console is a free resource where our website can communicate with google. The old name of search console is Google webmaster tool. Features of search console are: * Setting preferred country. * Submit and check sitemap. * Set crawl rate. * Can set a preferred domain. * Show crawl errors. Defects of search console are: * Loading problems. * Device compatibility issue. * Broken links. Meta Description:  Meta description is an HTML element that description and summaries the contents of your page for the benefits of users and search engines. Meta description helps to describe your page. Steps to verify your blogs on search console Step1:  Open your blog and copy the URL and take a new tab and search "google.com/webmasters/tools" Step2:  Then we can see 2box Domain and URL prefix, We will paste the URL in the URL prefix. Step3 : Select the URL inspection ...

SEO On Page Optimization

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  On Page SEO On page SEO is know as " on site SEO " is the way of optimizing web page content for search engines and users. Its like a  modification on website. 1 Keyword in the title tag : The title meta tag is the strongest tag relevancy signals for a search engine. This tag give the accurate description of the pages content. 2Keyword in meta description tag:  The importance of meta description tag today is often discussed in SEO circles. It is nonthe less still a relevancy signal. 3Keyword in H1 tag:  H1 tag is yet another relevance factor, serving as a description of the page content 4Using keyword in the pages copy : Up until recently, stuffing your page with keyword was a surefire way to increase its ranking for a particular keyword. 5The length of the content:  Google want simple and meaning full content to rank fist. And common sense longer content greater the chance that you can cover more aspect of your topic. 6Canonical tag:   Canonical tag mean...

History And Evolution Of SEO

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  “SEO” is short for search engine optimization and is an important tool for online marketing. Search engine optimization is finding ways to increase a company’s website appearance in web visitors HISTORY It is believed that  SEO was born in 1991 . Around this time, the world’s first website was launched, and one quickly turned into many as websites crowded the internet. So, there was a huge need for structure and accessibility, and the world’s first search engines were created. Search Engine is the project of two students in a  college. It works as sub domain. In 2001 September 11th Tuesday have a priority to America, which means a massive attack occur in America named World Trade Center Attack. Google is get developed after this attack. The very first time google introduced three purposes of Search Engine; Crawling, Catcheing and Indexing.  EVOLUTION OF SEO At the beginning of the Internet era, no one could fathom how important Search Engine Optimization (SEO) woul...