Introduction Google Analytics

  Google Analytics

• At first copy the blog address of the website. Then open a new tab and type Google.com/Analytics in search bar. We enter the page of Google Analytics. 

• Click Start measuring. Next, we have to set up an account. So click Account setup button. Tick mark to all the lists. Give the account name and click next. 

• We have to give property name.

• Next move on to Reporting Time Zone. Select India and Currency =INR among the list. Category should be selected as reference/ other.

•  Click next and select small(1-10). We get a page of listed items. Tick all except measure app installs and other. 

• Then click Create. In the Terms of Service Agreement, Change the country name to India. Our service agreement is in Indian jurisdiction. Click  I accept button and tick mark to all. Then Save it. 

• We have to create stream. Choose Web. Paste website of the blog and remove  https// in blog URL. Give the stream name. Create stream. Click Global site tags below and copy the tracking code.

• Open Blogger. On the left side, select Theme. In the customize button, click the drop-down arrow and select edit html

• Paste the copied code into it after clicking enter button

• Again click the enter button and Save it.

On the left side of Google Analytics, click report beside the graph icon. If we click real time option, we can see who were visited and how much time they spent into the website. Google. Analytics can also measure what type of traffic occurs in our website.


Types of Traffic

• Direct traffic- Visiting the website by direct entering the URL address of website.

• Organic traffic- Visit by Search engines

• Social media traffic

• Referral traffic- Visit by getting referral link from other websites.

• Ad traffic - Visits through ads from other websites.

Go through History and Evolution, On Page Optimization, Google Search Console.

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