History And Evolution Of SEO


 “SEO” is short for search engine optimization and is an important tool for online marketing. Search engine optimization is finding ways to increase a company’s website appearance in web visitors

HISTORY



It is believed that SEO was born in 1991. Around this time, the world’s first website was launched, and one quickly turned into many as websites crowded the internet. So, there was a huge need for structure and accessibility, and the world’s first search engines were created. Search Engine is the project of two students in a  college. It works as sub domain. In 2001 September 11th Tuesday have a priority to America, which means a massive attack occur in America named World Trade Center Attack. Google is get developed after this attack. The very first time google introduced three purposes of Search Engine; Crawling, Catcheing and Indexing. 

EVOLUTION OF SEO

At the beginning of the Internet era, no one could fathom how important Search Engine Optimization (SEO) would become between that time and today.

After almost 30 years, SEO has evolved from a simple three-letter term to a complex structure that creates, maintains and adapts valuable connections between content and users. It connects people with the information they are looking for, using personalized and engaging media.

For this occasion, we have pulled together this simple timeline of SEO, walking through the evolution of optimizing websites for search engines over multiple decades.


KEYWORD STUFFING

"Keyword Stuffing", refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results.

LINK SPECIFIC

Building links is one of the many tatics used in search engine optimization (SEO) because links are a single to google that your site is a quality resource worthy of citation. 

QUALITY LINK SPECIFIC

A quality link is a link that comes from a high domain authority website that is well-trusted by search engines and searches alike.

Link specific also changes to quality link specific due to the evolution.

TRUST VALUE

When Trust value increases, page rank also increases; When Trust value decreases ,  page rank also decreases. Page rank is awarded by checking 200 factors, and the page rank stopped on 2019. Updation of page rank on 2013 February 4 and December 6.

There are some page rank websites : twitter.com, U S govt official website with 10/10 rating.

PASSING JUICE

Passing Juice is the term used in the SEO world refer to the value or equity passed from one page site to another, This value is passed through  hyperlinks. Passing can cntrolled with an equation rel="no follow"


GOOGLE ADWORDS

GOOGLE ADWORDS


Google Adwords is the process  of making advertisement in Google. It is a paid service. Google Adwords is gradually known as Google Adwords




GOOGLE ADSENSE

GOOGLE ADSENSE

It is a free simple way to earn money by displaying ads next to our online concent. The Adsense program differs in that it delivers ads served by Google Ads to our site. Google then pays us for the ads displayed on our site based on user clicks on ads or on ad impressions, depending on the type of Ad.

Google introduces next updation is personalized search results. Its happens in the year of 2008-2009.


PERSONALIZED SEARCH RESULTS

Google shows the saved from at the login time. Its is the main feature of personalized search results. And also it is more interactive to the users. In 2009 a new feature updated in google. According to users interaction; google may gradually ranked. When interaction is less in any website the ranking also be decreased, its is known as Pogo Sticking.


SOCIAL MEDIA

SOCIAL MEDIA


Social media is the communal interaction among people in which they create, share or exchange information and ideas in virtual communities. It has become the basic need and quality of human beings to be social. The spectacular developments in communications and innovative and astonishing entertainment have given access to information and the ability to provide a voice for people who would never have been heard. The current generation is fortunate enough to witness some of the most amazing technological developments ever in history. It has become the rage of this age. 


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